This case study explains the website structure and customer journey created for Bilkis Cakes & Bakes. It focuses on the work completed rather than claiming unverified traffic, ranking or sales results.
The business
Bilkis Cakes & Bakes is a Nairobi home bakery focused on custom cakes and baked products for occasions including birthdays, weddings, graduations and other celebrations.
The website goal
The website needed to give customers a professional place to see the business, explore real cake work, understand the ordering process and move naturally into a WhatsApp quotation conversation.
The challenge
Cake businesses are highly visual, but customers also need practical information. Social-media feeds can show recent work, yet important ordering details, cake categories, location and contact information can become scattered across posts and messages.
The approach
- Use real Bilkis cake photography rather than generic stock imagery.
- Organize cakes into useful categories and occasions.
- Keep WhatsApp quotation actions visible.
- Present business information, contact details and ordering guidance in a consistent structure.
- Build for mobile visitors who arrive from social media and WhatsApp.
- Keep the site compatible with WordPress and future content growth.
Customer journey
A visitor can move from discovering Bilkis to viewing cake examples, understanding available categories and starting a quotation conversation. The website acts as the organized business layer while social media can continue to provide fresh discovery and engagement.
What was delivered
- Professional branded WordPress website.
- Mobile-responsive layouts.
- Real cake portfolio presentation.
- Cake category/service information.
- WhatsApp quotation/contact paths.
- Ordering and business contact information.
- SEO, sitemap and search-indexing foundations.
What this project demonstrates
The project shows why industry-specific website structure matters. A bakery does not need the same enquiry journey as a hardware supplier or consultant. The website should reflect how customers actually choose and order.
View the live Bilkis Cakes & Bakes website →
Related guides
Want a similar structure for your bakery?
Your site should still be built around your own products, photos and ordering process—not copied from Bilkis.
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